{"id":1261,"date":"2020-09-07T10:50:33","date_gmt":"2020-09-07T08:50:33","guid":{"rendered":"http:\/\/procenter.habitissimo.volcanicvalley.com\/?p=1261"},"modified":"2020-09-14T09:31:04","modified_gmt":"2020-09-14T07:31:04","slug":"falsos-mitos-sobre-el-marketing-online-en-pymes","status":"publish","type":"post","link":"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/","title":{"rendered":"Falsos mitos sobre el marketing online en PYMES"},"content":{"rendered":"\n<p>El marketing online es una herramienta que ha dado much\u00edsimos beneficios a much\u00edsimas empresas. Las m\u00e1s grandes invierten verdaderas fortunas en esta presencia online, y lo cierto es que est\u00e1 demostrado que esa inversi\u00f3n se traduce f\u00e1cilmente en ventas directas. Ahora bien \u00bfqu\u00e9 pasa con las PYMES? <strong>El porcentaje de pymes que invierten en marketing digital es inferior al 30% <\/strong>seg\u00fan datos del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de Informaci\u00f3n. Al parecer, sigue siendo un terreno poco atractivo para este tipo de empresas y para los aut\u00f3nomos, que en muchas ocasiones se dejan llevar por los falsos mitos que envuelven este mundo digital. Hoy desmontamos algunos de esos principales falsos mitos; y es que el marketing online es tambi\u00e9n beneficioso para las PYMES.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"720\" src=\"http:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2020\/08\/online-marketing-1246457_960_720.jpg\" alt=\"\" class=\"wp-image-1262\" srcset=\"https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2020\/08\/online-marketing-1246457_960_720.jpg 880w, https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2020\/08\/online-marketing-1246457_960_720-306x250.jpg 306w, https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2020\/08\/online-marketing-1246457_960_720-150x123.jpg 150w, https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2020\/08\/online-marketing-1246457_960_720-768x628.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Una p\u00e1gina web es m\u00e1s que suficiente<\/h2>\n\n\n\n<p>Los hay que piensan que con tener una p\u00e1gina web ya est\u00e1 todo hecho. No, no es as\u00ed. Una web potente no te va a conectar de forma m\u00e1gica y espont\u00e1nea con los clientes potenciales. Lo cierto es que la mayor\u00eda de empresas cuentan con una, y ya sabemos que la diferenciaci\u00f3n aqu\u00ed manda.<\/p>\n\n\n\n<p>Es bueno contar con otros complementos como la presencia en Redes Sociales, p\u00e1ginas que puedan actualizarse con contenido nuevo, \u00faltimos trabajos etc. Adem\u00e1s, tambi\u00e9n es importante trabajar en promociones, colaboraciones e incluso aparecer en p\u00e1ginas que son referencia de b\u00fasqueda a la hora de buscar empresas, como Habitissimo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La publicidad online es cara<\/h2>\n\n\n\n<p>Es quiz\u00e1 una de las falsas creencias m\u00e1s extendidas. Bueno, lo cierto es que no es lo mismo la campa\u00f1a de marketing online de una gran empresa que la de una peque\u00f1a o mediana empresa. Las grandes empresas cuentan con creativos que hay que pagar, con grandes campa\u00f1as que hay que costear y con inserciones en muchos medios. Afortunadamente las cosas no son exactamente iguales para una empresa m\u00e1s peque\u00f1a. La inversi\u00f3n es menor, hay muchas herramientas sencillas de utilizar, sin contar con un departamento de publicidad interno, que nos permitir\u00e1n realizar peque\u00f1as campa\u00f1as adaptadas a nuestro presupuesto, es m\u00e1s, hay campa\u00f1as en determinadas redes y plataformas, como Facebook o Instagram,  que no pasar\u00edan de los 100 euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Los anuncios de internet no sirven para nada<\/h2>\n\n\n\n<p>La desconfianza es la segunda parada del miedo a invertir en marketing online. Muchos empresarios y aut\u00f3nomos tienen miedo de que este dinero que se invierte se pierda tontamente. Bueno, hay que ser realistas, no todas las visitas a nuestra web se van a traducir en ventas. No obstante, muchas de ellas s\u00ed. Adem\u00e1s, en sectores como la construcci\u00f3n, una sola venta puede amortizar perfectamente una peque\u00f1a campa\u00f1a de 200 o 300 euros mensuales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El marketing online no tiene sentido en mi negocio<\/h2>\n\n\n\n<p>Muchas empresas no venden de forma online, simplemente tienen una presencia. Un cat\u00e1logo para mostrar trabajos y llamar as\u00ed la atenci\u00f3n del cliente potencial. Este tipo de negocios pueden llegar a creer que el marketing digital no tiene sentido si no venden de forma online.<\/p>\n\n\n\n<p>No, se trata de otro falso mito; y es que los negocios offline pueden obtener grandes beneficios al hacer publicidad en internet. Hay que pensar que la mayor\u00eda de clientes potenciales, antes de realizar una compra, realizan b\u00fasquedas de las tiendas f\u00edsicas en internet. Buscan im\u00e1genes, pero tambi\u00e9n opiniones. Por tanto, la presencia en las redes y la inversi\u00f3n en marketing online no es una mala estrategia para hacernos llegar a este cliente potencial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Las campa\u00f1as digitales son dif\u00edciles de crear<\/h2>\n\n\n\n<p>Las grandes empresas que cuentan con \u00e1reas de marketing no se cuestionan esto, pero s\u00ed las peque\u00f1as empresas. Hasta ahora, el dise\u00f1o de las campa\u00f1as supon\u00eda grandes conocimientos. Aspectos como keywords, dise\u00f1os de los anuncios o elegir entre CPC y CPM. Aspectos que se escapaban muchas veces de los aut\u00f3nomos o empresarios que no eran expertos en marketing.<\/p>\n\n\n\n<p>Vivimos un momento perfecto para crear campa\u00f1as digitales con poco esfuerzo. Hay todo un repertorio de herramientas para crearlas \u00edntegramente de manera automatizada sin tener conocimientos previos. Herramientas que se encargan del dise\u00f1o de la creatividad o las inserciones. Adem\u00e1s, hay que destacar que hay muchas empresas que se dedican a dar servicio a las peque\u00f1as empresas y que cuentan con precios de lo m\u00e1s asequibles, por lo que en estos casos no tendremos ni que invertir tiempo en hacer estas campa\u00f1as digitales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing online es una herramienta que ha dado much\u00edsimos beneficios a much\u00edsimas empresas. Las m\u00e1s grandes invierten verdaderas fortunas en esta presencia online, y lo cierto es que est\u00e1...<\/p>\n","protected":false},"author":16,"featured_media":1262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[79,86],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-consejos","tag-innovacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Falsos mitos sobre el marketing online en PYMES | Habitissimo<\/title>\n<meta name=\"description\" content=\"El marketing online es una herramienta que ha dado much\u00edsimos beneficios a much\u00edsimas empresas. Las m\u00e1s grandes invierten verdaderas fortunas en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Falsos mitos sobre el marketing online en PYMES | Habitissimo\" \/>\n<meta property=\"og:description\" content=\"El marketing online es una herramienta que ha dado much\u00edsimos beneficios a much\u00edsimas empresas. Las m\u00e1s grandes invierten verdaderas fortunas en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/\" \/>\n<meta property=\"og:site_name\" content=\"Habitissimo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/habitissimo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-07T08:50:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-14T07:31:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2020\/08\/online-marketing-1246457_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miriam Mart\u00ed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@habitissimo\" \/>\n<meta name=\"twitter:site\" content=\"@habitissimo\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miriam Mart\u00ed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/\"},\"author\":{\"name\":\"Miriam Mart\u00ed\",\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/#\/schema\/person\/6f97f4e78431828f3bee61f5b4d5dc05\"},\"headline\":\"Falsos mitos sobre el marketing online en PYMES\",\"datePublished\":\"2020-09-07T08:50:33+00:00\",\"dateModified\":\"2020-09-14T07:31:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/\"},\"wordCount\":782,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2020\/08\/online-marketing-1246457_960_720.jpg?wsr\",\"keywords\":[\"Consejos\",\"Innovaci\u00f3n\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/\",\"url\":\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/\",\"name\":\"Falsos mitos sobre el marketing online en PYMES | Habitissimo\",\"isPartOf\":{\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.habitissimo.es\/procenter\/marketing\/falsos-mitos-sobre-el-marketing-online-en-pymes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2020\/08\/online-marketing-1246457_960_720.jpg?wsr\",\"datePublished\":\"2020-09-07T08:50:33+00:00\",\"dateModified\":\"2020-09-14T07:31:04+00:00\",\"description\":\"El marketing online es una herramienta que ha dado much\u00edsimos beneficios a much\u00edsimas empresas. 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