{"id":3998,"date":"2021-10-22T13:00:44","date_gmt":"2021-10-22T11:00:44","guid":{"rendered":"https:\/\/procenter.habitissimo.es\/?p=3998"},"modified":"2024-12-23T11:14:53","modified_gmt":"2024-12-23T10:14:53","slug":"la-digitalizacion-es-el-reto-principal-para-la-transformacion-del-sector","status":"publish","type":"post","link":"https:\/\/www.habitissimo.es\/procenter\/noticias\/la-digitalizacion-es-el-reto-principal-para-la-transformacion-del-sector\/","title":{"rendered":"La digitalizaci\u00f3n es el reto principal para la transformaci\u00f3n del sector"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"996\" src=\"https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2021\/10\/Foto-Julian-Pardo-EFINTEC-2021-1024x996.jpg\" alt=\"\" class=\"wp-image-3999\" srcset=\"https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2021\/10\/Foto-Julian-Pardo-EFINTEC-2021-1024x996.jpg 1024w, https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2021\/10\/Foto-Julian-Pardo-EFINTEC-2021-257x250.jpg 257w, https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2021\/10\/Foto-Julian-Pardo-EFINTEC-2021-150x146.jpg 150w, https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2021\/10\/Foto-Julian-Pardo-EFINTEC-2021-768x747.jpg 768w, https:\/\/www.habitissimo.es\/procenter\/wp-content\/uploads\/2021\/10\/Foto-Julian-Pardo-EFINTEC-2021.jpg 1511w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ha afirmado <\/strong><strong>el <\/strong><strong>Chief&nbsp;Growth Officer de habitissimo, Juli\u00e1n Pardo, durante <\/strong><strong>su participaci\u00f3n en la Exposici\u00f3n y F\u00f3rum de las Empresas Instaladoras y Nuevas Tecnolog\u00edas (EFINTEC), que<\/strong><strong> se ha celebrado<\/strong><strong> en la Fira de Barcelona este 21 y 22 de octubre y d\u00f3nde se <\/strong><strong>han dado<\/strong><strong> cita las principales empresas del sector<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>J<\/strong><strong>uli\u00e1n Pardo, <\/strong><strong>ha sido<\/strong><strong> el encargado de ofrecer una ponencia en la que ha evidenciado los <\/strong><strong>desaf\u00edos<\/strong><strong> a los que se enfrenta el sector y la oportunidad que supone para la econom\u00eda, la eficiencia energ\u00e9tica y la<\/strong><strong> digitalizaci\u00f3n.<\/strong><\/li><\/ul>\n\n\n\n<p>. La construcci\u00f3n ya ha superado la crisis del coronavirus. Y para darse cuenta de ello basta mirar la evoluci\u00f3n del mercado laboral, el paro est\u00e1 en m\u00ednimos de casi dos a\u00f1os, mientras que los ocupados se encuentran en los niveles m\u00e1s altos desde 2011.<\/p>\n\n\n\n<p>El sector se encuentra en pleno crecimiento, y esto se debe en gran medida, a las nuevas directrices marcadas desde el ejecutivo, donde la sostenibilidad y la eficiencia energ\u00e9tica son principales ejes para la recuperaci\u00f3n econ\u00f3mica del pa\u00eds<em>. <\/em>Los objetivos que marca la Agenda 2030, el plan de descarbonizaci\u00f3n marcados para el 2050 y el Plan de Transformaci\u00f3n, Recuperaci\u00f3n y Resiliencia de la Econom\u00eda Espa\u00f1ola, son algunos de los planes que apuestan por las energ\u00edas limpias como clave para la transformaci\u00f3n de la econom\u00eda espa\u00f1ola.<\/p>\n\n\n\n<p>As\u00ed, tal y como explic\u00f3 durante su ponencia en la <strong>Exposici\u00f3n y F\u00f3rum de las Empresas Instaladoras y Nuevas Tecnolog\u00edas (EFINTEC)<\/strong>, el Chief&nbsp;Growth Officer de habitissimo, <strong>Juli\u00e1n Pardo<\/strong>, \u201cestamos asistiendo a una revoluci\u00f3n energ\u00e9tica que provocar\u00e1 que, en las pr\u00f3ximas d\u00e9cadas, no solo se produzcan importantes innovaciones tecnol\u00f3gicas, sino tambi\u00e9n transformaciones en los sistemas econ\u00f3micos y sociales\u201d.<\/p>\n\n\n\n<p>Este cambio de paradigma se ha dejado ya ver en la sociedad y en el <strong>usuario final de habitissimo, que cada vez tiene m\u00e1s presente la mejora de la eficiencia energ\u00e9tica de su vivienda a la hora de realizar una intervenci\u00f3n<\/strong>. En concreto, seg\u00fan los \u00faltimos datos de la plataforma, cerca de la mitad de los clientes finales (48%), buscan este objetivo a la hora de recabar presupuestos de reforma. Por el lado opuesto, <strong>el 63% de los profesionales considera que la mejora de la eficiencia energ\u00e9tica representa ya una oportunidad de crecimiento<\/strong> para el sector.<\/p>\n\n\n\n<p>Sin embargo, tal y como dio a conocer Pardo durante su intervenci\u00f3n, esta <strong>oportunidad entra\u00f1a varios retos para el sector <\/strong>pues, por un lado, el relevo generacional que debe afrontar el sector y, por otro, el sector deber\u00e1 hacer frente a la importante brecha digital que todav\u00eda existe entre los profesionales y el usuario final. \u201cSeg\u00fan los \u00faltimos datos de los que disponemos, frente al 53% de los usuarios que recurre a Internet para buscar o contratar a un profesional, solo el 37%&nbsp;de estos considera \u00fatil estar en la red. Estos datos nos muestran que, aunque se han hecho avances importantes, todav\u00eda tenemos un importante camino por hacer\u201d, ha indicado.<\/p>\n\n\n\n<p>Las claves para la transformaci\u00f3n del sector se centran en la sostenibilidad, la industrializaci\u00f3n de la construcci\u00f3n y la <strong>digitalizaci\u00f3n<\/strong>. Por este motivo, Pardo comparti\u00f3 en su ponencia algunas claves de marketing digital a los profesionales del sector, con el objetivo de mejorar su reputaci\u00f3n online y de que \u201cconsigan subirse al tren de la digitalizaci\u00f3n para aprovechar las oportunidades que tiene por delante el sector con la revoluci\u00f3n de la eficiencia energ\u00e9tica\u201d, ha asegurado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha afirmado el Chief&nbsp;Growth Officer de habitissimo, Juli\u00e1n Pardo, durante su participaci\u00f3n en la Exposici\u00f3n y F\u00f3rum de las Empresas Instaladoras y Nuevas Tecnolog\u00edas (EFINTEC), que se ha celebrado en...<\/p>\n","protected":false},"author":7,"featured_media":4002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[399],"tags":[213,141],"class_list":["post-3998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-efintec","tag-feria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La digitalizaci\u00f3n es el reto principal para la transformaci\u00f3n del sector | Habitissimo<\/title>\n<meta name=\"description\" content=\"Ha afirmado el Chief&nbsp;Growth Officer de habitissimo, Juli\u00e1n Pardo, durante su participaci\u00f3n en la Exposici\u00f3n y F\u00f3rum de las Empresas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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