{"id":4086,"date":"2021-11-22T13:06:27","date_gmt":"2021-11-22T12:06:27","guid":{"rendered":"https:\/\/procenter.habitissimo.es\/?p=4086"},"modified":"2021-11-22T13:06:27","modified_gmt":"2021-11-22T12:06:27","slug":"4-claves-para-un-black-friday-diferente","status":"publish","type":"post","link":"https:\/\/www.habitissimo.es\/procenter\/marketing\/4-claves-para-un-black-friday-diferente\/","title":{"rendered":"4 claves para un Black Friday diferente"},"content":{"rendered":"\n

Pocos son los que no conocen ya el t\u00e9rmino Black Friday. Ese d\u00eda al a\u00f1o en el que los comercios se llenan de descuentos interesant\u00edsimos. La tradici\u00f3n se ha impuesto con tanta fuerza, que actualmente el Black Friday se extiende durante todo el mes de noviembre. En la construcci\u00f3n, rehabilitaci\u00f3n y decoraci\u00f3n tambi\u00e9n se han realizado numerosas ofertas durante los \u00faltimos a\u00f1os. No obstante, este Black Firday es un tanto diferente; y es que en el Black Friday 2021 hay que hacer frente a varios problemas extra: el aumento del precio de los materiales y los tiempos de entrega ampliados. \u00bfEs posible crear campa\u00f1as aun con esta realidad? S\u00ed, es posible.<\/p>\n\n\n\n

Aprovechar los productos en stock<\/h2>\n\n\n\n

Como coment\u00e1bamos, hay un encarecimiento m\u00e1s que evidente en los materiales de construcci\u00f3n. Esto es algo que han notado desde las grandes empresas de construcci\u00f3n hasta los peque\u00f1os negocios de reformas. \u00bfC\u00f3mo podemos hacer frente a esto? Inform\u00e1ndonos en nuestros proveedores de cu\u00e1les son los modelos que a\u00fan hay en stock. Si damos salida a estos productos, no tendremos que vernos afectados necesariamente por estos encarecimientos. Adem\u00e1s, tambi\u00e9n podremos hacer frente a la ampliaci\u00f3n de las entregas de material que se est\u00e1n registrando en este sector.<\/p>\n\n\n\n

Para ello, como comentamos, la comunicaci\u00f3n con proveedores es esencial. Pedid una relaci\u00f3n de materiales y productos que se tengan en stock y sacad ofertas relacionadas con estos materiales y productos.<\/p>\n\n\n\n

Ofertas en proyectos futuros<\/h2>\n\n\n\n

\u00bfHay otra forma de hacer frente al desabastecimiento y a los retrasos? S\u00ed, se pueden crear ofertas para las reformas futuras. Es decir, ofertas que se encarguen de proyectos que se ejecutar\u00e1n no de forma inmediata. De esa forma contaremos con un poco m\u00e1s de tiempo de margen para poder realizar todos los pedidos y no encontrarnos con demoras.<\/p>\n\n\n\n

Apostar por la eficiencia energ\u00e9tica<\/h2>\n\n\n\n

Sabemos que la eficiencia energ\u00e9tica es algo que preocupa a todo el mundo, no s\u00f3lo al particular, tambi\u00e9n al Gobierno. De esta forma son muchas las ayudas que se est\u00e1n ofreciendo para este tipo de reformas capaces de adaptar energ\u00e9ticamente las viviendas.<\/p>\n\n\n\n

Es momento de subirnos a ese carro y empezar a realizar ofertas enfocadas a la eficiencia energ\u00e9tica, que pude abarcar muchos campos, desde una renovaci\u00f3n de electrodom\u00e9sticos m\u00e1s eficientes, la colocaci\u00f3n de ventanas nuevas para aumentar el aislamiento t\u00e9rmico de las viviendas u ofertas relacionadas con todo lo que tiene que ver con la energ\u00eda solar.<\/p>\n\n\n\n

Prepara bien tu estrategia<\/h2>\n\n\n\n

Estos tres puntos pueden orientarte a la hora de realizar una buena estrategia de Black Friday, pero, adem\u00e1s, no debes olvidarte de aspectos como auditar tu tienda para verificar la preparaci\u00f3n de estas ofertas. \u00bfC\u00f3mo puedes hacerlo? Para empezar, deber\u00e1s elegir el tipo de v\u00eda por la que vas a comunicar a tus clientes estas ofertas. Puedes tener una base de datos propia para realizar env\u00edos de ofertas a email o bien incluir estos anuncios en tus redes sociales. Quiz\u00e1 alguna promoci\u00f3n puntual en plataformas como Instagram podr\u00eda ser interesante.<\/p>\n\n\n\n

Verifica siempre el historial de tus Black Friday anteriores. F\u00edjate en qu\u00e9 promocionaste, en qu\u00e9 se vendi\u00f3 y en aspectos como qu\u00e9 han estado buscando tus clientes \u00faltimamente. Adem\u00e1s, tambi\u00e9n es interesante adelantarse a la competencia. Si a\u00fan no has realizado una estrategia, puedes observar la de la competencia, fij\u00e1ndote en aspectos como los canales de promoci\u00f3n y los productos que ofertan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pocos son los que no conocen ya el t\u00e9rmino Black Friday. Ese d\u00eda al a\u00f1o en el que los comercios se llenan de descuentos interesant\u00edsimos. La tradici\u00f3n se ha impuesto...<\/p>\n","protected":false},"author":16,"featured_media":4087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[226,134],"class_list":["post-4086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-black-friday","tag-estrategias-de-venta"],"acf":[],"yoast_head":"\n4 claves para un Black Friday diferente | Habitissimo<\/title>\n<meta name=\"description\" content=\"Pocos son los que no conocen ya el t\u00e9rmino Black Friday. Ese d\u00eda al a\u00f1o en el que los comercios se llenan de descuentos interesant\u00edsimos. 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